7 Common Real Estate Investing Mistakes to Avoid to Maximize Investment Potential

Real estate has gained popularity as a powerful wealth-building tool for many reasons. These include the potential for property value appreciation, cash flow generated through rental properties, and the ability to leverage one property to acquire additional ones. 

Additionally, real estate can enhance a portfolio by lowering volatility through diversification. Given its potential for wealth creation, it’s no surprise that investors are eager to incorporate real estate into their investment portfolios. 

The allure of real estate investing has surged in recent years, creating a heightened sense of urgency among investors to dive into the market, regardless of their level of preparedness. However, an integral part of leveraging real estate to build wealth is making informed decisions that align with your goals and circumstances. 

Before yielding to the influence of the masses and succumbing to the pressure of rushing into the market, consider these seven common real estate investing mistakes: 

  1. Lack of long-term strategy

  2. Ignoring the location

  3. Underestimating expenses

  4. Emotional decision-making

  5. Lack of contingency plan

  6. Poor property management 

  7. Not seeking professional advice

Avoiding these seven mistakes will better equip you to navigate the real estate investment landscape and make informed decisions. Let’s analyze them in detail! 

1. Lack of Long-Term Strategy

Before investing in any property, setting specific goals and outlining a plan to achieve them is crucial. Failure to develop a plan can lead to impulsive decisions and missed opportunities. There are many options for investing in real estate, and your strategy will be unique to your objective. Though not an exhaustive list, here are some questions worth considering:   

  • Do I want to own real estate directly (physical property) or indirectly (i.e., real estate investment trusts (REITs), mutual funds, exchange-traded funds (ETFs))?

  • Do I want to buy and hold or flip and sell immediately? 

  • How much can I afford to invest in a property, including purchase price, closing costs, and potential renovations?

  • What type of property am I interested in (i.e., single-family home, multi-unit building, condominium, etc.)? 

  • What is the expected return on investment (ROI) and cash flow potential?

  • What is the ideal property location, and have I thoroughly researched the area, considering factors like amenities, schools, and transportation?

Asking the right questions is fundamental for developing a long-term strategy. The process of seeking information and gaining insights can help you acquire a better understanding of the current landscape and identify potential obstacles and opportunities, paving the way for informed-decision making.

Having a long-term strategy provides a roadmap to help guide your decision-making and allows you to align your actions and resources with your desired outcomes. It ensures that your decisions are driven by a well-thought-out plan rather than short-term impulses, increasing your chances of achieving success and wealth accumulation as a real estate investor.

2. Ignoring the Location

Location plays a vital role in real estate. Factors such as proximity to employment opportunities, quality schools, transportation, and amenities are crucial to consider. Properties in areas with strong economic growth tend to experience higher appreciation rates over time. 

Additionally, the property location directly influences its rental demand and cash flow potential. This is important for reduced vacancy periods, consistent rental income, and better potential ROI. 

Investing in properties located in undesirable or declining neighborhoods only because they fit within your budget can result in financial setbacks instead of progress. By carefully evaluating and choosing a favorable location, you may maximize rental income potential and the property's long-term value. 

3. Underestimating Expenses

In recent years, browsing houses on Zillow or similar platforms seem to have emerged as a popular pastime for current and prospective investors. However, a common oversight among many investors, particularly those new to real estate, is failing to consider the expenses beyond the advertised purchase price. There are both upfront and ongoing expenses that tend to be overlooked, such as the examples below: 

Upfront Expenses

  • Down payment. Payment requirements can vary depending on the property type, financing options, and the investor's financial profile.

  • Closing costs. Fees associated with finalizing the purchase of a property can include appraisal fees, title insurance, attorney fees, and property inspection fees.

Ongoing Expenses

  • Property taxes. Taxes can vary based on the property's assessed value and local tax rates. Keep in mind that rental properties are typically classified as commercial or non-owner occupied properties, which can result in higher tax rates compared to a primary residence.

  • Insurance. Depending on the property location and type, investors may need to obtain various types of insurance, such as property, liability, and flood insurance. Additionally, rental properties typically require supplemental coverage in the form of landlord’s insurance to protect against potential liability and damage caused by tenants.

  • Maintenance/repairs. Regular maintenance and repairs are essential for preserving the property's condition, retaining its value, and avoiding costly repairs down the line. Investors should plan for higher maintenance and repair expenses since tenants may not treat the property with the same care as the owner. 

Neglecting to account for or underestimating these expenses can strain your budget and potentially impact the short- and long-term profitability of your property. This is especially important considering that many of these expenses surpass what one would typically encounter with a primary residence.

4. Emotional Decision-Making

Avoiding emotional-decision making in real estate investing can be challenging, especially in a world where instant gratification and a fear of missing out are prevalent. However, allowing emotions to drive investment decisions can be detrimental. It can lead to several adverse outcomes, such as overpaying for properties, investing at the peak of the market, or selling prematurely. 

To mitigate emotional-decision making, it’s essential to remain grounded in your long-term strategy instead of allowing emotions to override sound judgment and logical reasoning. 

5. Lack of Contingency Plan

Real estate investments are not immune to risks such as market fluctuation, tenant issues, economic downturns, or unexpected property repairs. By anticipating potential challenges and having a contingency plan in place, investors can mitigate risks and navigate uncertainties that may arise during the investment journey. 

Some common financial risks associated with real estate investing that you may encounter include the following: 

  • Unexpected expenses. These can include repairs, renovations, or legal disputes. 

  • Liquidity constraints. Real estate is generally considered a less liquid investment than stocks, bonds, and mutual funds, particularly if you own real estate directly. Selling a property can take time, and there may be costs associated with the transaction, such as agent fees or closing costs.  

  • Vacancy. When a property is vacant, no rental income is generated, which can directly impact an investor's cash flow. Ongoing expenses, such as mortgage, property taxes, and insurance still need to be covered even without any rental income to offset these expenses. Additionally, a vacant property can have increased costs, such as advertising expenses to find new tenants.  

  • Economic and seasonal factors. Economic downturns can impact the demand for rental properties. During recessions, tenants may struggle to afford rent or choose to downsize or move to more affordable housing options. Also, specific locations may experience fluctuations in rental demand, such as vacation destinations with higher demand during particular times of the year.

While this isn’t an exhaustive list of all possible risks in real estate investing, it emphasizes the importance of having a contingency plan. It acts as a safeguard, equipping you to navigate uncertainties and providing peace of mind.  

6. Poor Property Management

As you formulate your long-term strategy, it's important to consider how involved you want to be in managing your investment property. Suppose you opt for direct ownership, where you have complete control over the property. In that case, engaging a reliable property management company or dedicating time to effectively oversee the property yourself is crucial. Opting for indirect ownership may relieve you of this responsibility, but it’s still imperative to ensure the properties you invest in are being adequately managed. 

The responsibilities of a property manager can include the following:

  • Tenant screening and selection. This involves advertising the property, conducting background checks, and selecting reliable and trustworthy tenants. 

  • Rent collection. Beyond collecting rent, property managers also handle late or missed payments.

  • Property maintenance/repairs. While this may vary by the type of property and agreed-upon terms, this can include overseeing regular maintenance (i.e., landscaping) as well as addressing emergency requests (i.e., plumbing or flooding). 

  • Property inspections. This is to ensure the property meets safety standards and identify maintenance or repair needs, especially between tenants. 

  • Evictions and legal compliance. Property managers handle the eviction process, if necessary, and ensure compliance with local laws, regulations, and property codes.  

While some of these responsibilities may seem easily manageable, it’s important not to underestimate the true extent of the property manager's role. Neglecting proper management of your property can lead to tenant issues, increased vacancies, and property deterioration, ultimately impacting your bottom line.

7. Not Seeking Professional Advice

Last, but certainly not least, seeking professional expertise can significantly enhance your overall experience and outcomes. In a DIY-driven world, it's tempting to figure it all out on your own, but the intricacies of real estate investing can be challenging to navigate on your own. 

Professionals such as real estate agents, attorneys, financial advisors, and other experts may be well-versed in areas such as local regulations, market trends, and financing/ownership options and have likely established connections that can be invaluable in your journey.

To illustrate the importance of seeking professional guidance and exploring a financing/ownership option, let's delve into our area of expertise: investing in real estate through a self-directed Individual Retirement Account (IRA). This strategy allows you to use your retirement funds to invest in real estate

While Traditional IRAs and Roth IRAs typically limit investments to stocks, bonds, and mutual funds, a self-directed IRA allows for a broader range of investments, including various types of real estate such as residential properties, commercial properties, undeveloped land, and even real estate-related entities like limited partnerships or private funds. 

Having covered the benefits of real estate investing and its wealth-building potential, let's review some advantages of making such investments within a self-directed IRA.

  • Tax advantages. Contributions to a traditional self-directed IRA are typically tax deductible, allowing you to lower your taxable income in the year of contribution. On the other hand, contributions to a self-directed Roth IRA are made with after-tax dollars, meaning they are non-deductible, but the benefit lies in the tax-free growth potential once the account is funded.

  • Retirement income. Investing in real estate through a self-directed IRA can generate a reliable and potentially growing income stream during retirement. Rental income from properties owned within the IRA can supplement your retirement nest egg and provide a source of cash flow.

  • Asset protection. Investing in real estate within a self-directed IRA creates a separation between your personal assets and those held within the IRA. This separation helps safeguard your real estate investments from potential legal claims that may arise against you personally, adding an extra layer of protection.  

While there are many benefits to this investment strategy, let's circle back to the key point: 

When considering real estate investing within a self-directed IRA, seeking professional guidance is crucial.

Real estate investments within a self-directed IRA can involve complex rules, regulations, and legal requirements. For instance, the IRS prohibits certain types of transactions, such as using the investment property for personal use or providing direct services to the property. 

Consulting with a professional specializing in self-directed IRAs and real estate investing can provide you with the necessary guidance and expertise to make compliant and well-informed decisions.  

Whether you choose to invest in real estate within a self-directed IRA or not, engaging professionals in your real estate investing endeavors can provide you with the knowledge, resources, and support needed to make informed decisions, mitigate risks, and optimize your investment potential. 

Transforming Knowledge and Support into Action and Success in Your Real Estate Investing Journey

As we wrap up the exploration of common pitfalls in real estate investing, it's crucial to maintain a broader perspective on its potential as a powerful tool for building wealth when done correctly. 

Whether you invest in real estate through a self-directed IRA or another avenue, when equipped with the correct information, resources, and support, you can incorporate real estate into your portfolio and capitalize on its advantage.

At Chicago Trust Administration Services, we’re experienced custodians of self-directed IRAs. We help investors make the investment deals they want while staying compliant with IRS regulations. 

If you have questions about using a self-directed IRA to invest in alternative assets, such as real estate, to generate cash flow and build wealth, we invite you to schedule a complimentary meeting with us by calling 312-869-9394 or emailing steve@ctasira.com.

___________________________________________________________________________

*The content and opinions in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

**CTAS professionals are not financial advisors and cannot provide advice or recommendations regarding specific investment decisions.

Steven Miszkowicz